Brutti Anatroccoli

CARLO and ALESSANDRO met in the 1990s in an eclectic and revolutionary Forlì. Both share a passion for beauty, authenticity, and the unconventional.

Their bond and connection were born from what unites them: a creativity that defies conventions.

Since childhood, they have both shown a fascination for watches, which during the Covid period led them to reinterpret the standards of this category and to found their own brand: I Brutti Anatroccoli.

Today, I Brutti Anatroccoli represent a new way of experiencing watches — bringing back to life pieces with forgotten stories, aesthetics, and proportions that differ from fashion trends, yet still possess a timeless charm and elegance.

For bold wrists that never go unnoticed.

Two men, two PERSONALITIES.

Let’s discover who CARLO and ALESSANDRO are.